Winning With Shopify
Winning With Shopify
Winning With Shopify
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The one stop Shopify Podcast. Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy. Your host Nick Trueman has over 15 years experience and started hosting this Shopify Podcast in 2020. Nick's been in the digital arena for a long time, loves Shopify and will be sharing his knowledge and interviewing experts from Shopify app creators, business gurus and marketing experts. It's not hard if you have the right advice to build a successful online shop so you can lay back, leave the rat race and create a lifestyle you love! No fluff and no smoke and mirrors, just the real actionable advice that will have you WINNING WITH SHOPIFY. The only Shopify Podcast you need to subscribe to! 
#1 Shopify Loyalty Program on G2 - Scale LTV The Right Way (Ft Fiona Stevens)
It’s a brand new year and a brand new series all around building customer loyalty!In this episode we are joined by industry expert and #1 Shopify Loyalty Program voted by G2, Fiona Stevens from LoyaltyLion.Fiona is a loyalty marketing expert and in this episode, she shares some crucial insights, tips and knowledge on WHY you need to build customer loyalty in 2024, and HOW you can do it.If you’re looking to grow you business in 2024, this episode is for you! Want to find out more about LoyaltyLion? They are offering WWS listeners an exclusive 20% discount on the first year of any plan. To claim your free offer, go to loyaltylion.com/winKey takeaways:0:00 Introduction3:38 How to Engage with Shopify's Webinars5:06 What is Loyalty in Business?7:57 Loyalty Programs13:53 Beyond Discounting: The Christian Brand15:37 Brand Value Destruction17:29 Black Friday Marketing: Over- discounting 21:24 Build Loyalty Through Social Media25:23 The challenge of marketing on a web page27:05 How to Plan for Black Friday and Cyber Week in 202427:46 How to get that second order?30:09 How to Win Back Customers in January39:10 One of the biggest contributors to e-commerce growth is supermarkets45:48 Content Creation to build loyalty48:17 How to reach LoyaltyLionWebsite: https://winningwithshopify.comYouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopifyTikTok: https://www.tiktok.com/@winningwithshopifySupport the show
Jan 5
47 min
2023 Round up & What To Expect In 2024!
For the final episode of the year, we are doing something a little different! This week, Nick is doing a 2023 round up episode, sharing all of his insights from the past 12 months, the biggest things that have worked for brands this year, the biggest lessons learned on Shopify, best practises for the year ahead & what to expect going into 2024!Thank you to everyone that has tuned in this year and for being a part of this incredible community. Want to find out more about Alia? They are offering an exclusive 1-month free trial for WWS listeners. To claim your free offer, go to https://www.alialearn.com/winningwithshopify and book a consultation.Key takeaways:0:00 Introduction1:33 A Crazy Year for e-Commerce2:51 The Year Ahead: Best Practices7:53 The Biggest Lessons Learned on Shopify11:12 Discounts: Don't discount too much16:02 Challenges Facing e-Commerce Next Year17:04 The Year Ahead: What to Focus On19:40 Building Your Brand20:29 Build Your Brand for Next Year21:39 Shopify Podcast: We're Coming for You Next Year24:01 A message about the future25:53 A message for youWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show
Dec 29, 2023
26 min
Conversion Rate Optimisation Webinar - Boost Revenue From Your Existing Site Traffic!
This week we are doing something slightly different - Nick is joined by his colleague, Rob Stanbury, from Spec Digital, as they both host a webinar all about Conversion Rate Optimisation!In this episode Nick and Rob cover how to double your revenue, how to manage a low conversion rate website, the four sections of your e-commerce site, how to get more people to add to your shopping cart, and much, much more. If you are looking to convert more website visitors, this webinar is not to be missed!If you would like to see the slides discussed in today’s episode, search ‘Winning With Shopify’ on Youtube to see the full video.If you would like to join our next live webinar - go to winningwithshopify.com and sign up to our newsletter to be notified of future events! Want to find out more about Alia? They are offering an exclusive 1-month free trial for WWS listeners. To claim your free offer, go to alialearn.com/winningwithshopify and book a consultation.Key takeaways:0:00 Introduction1:34 A Quick Run Through3:47 Conversion Rates: How to Double your Revenue4:31 Conversion Rate Optimization10:01 How to Manage a Low Conversion Rate Website10:54 The 2.5% to 3% Conversion Rate11:41 GA416:01 How to Increase Your Conversion Rate?16:40 What is a CRO?17:33 Q & A18:04 Don't Overload Your UX With Do's and Dont’s19:46 4 Sections of Your e-Commerce Site20:47 How To Get a Customer To Add To Their Shopping Basket26:15 How To Get A Good Review On An e-commerce Site28:59 An AI-based recommendation system for clothes31:36 Shopify: The outfit buying experience36:06 Free Delivery and How to Get It38:25 Cross-Sales and Upsell: How Much Information Can You Give40:52 How To Get More People To Add To Your Shopping Cart46:02 Baby Push Chair47:09 Basket Upsells53:00 Supermarkets: Missed Offers and Missed Sales54:51 Shopify: How To Increase Sales With A Discount Code?58:02 Two Ways To Get A Discount On Your First Order With Shopify1:00:39 Final Comments1:04:32 Should e-commerce Stores Force You To Download Their App?1:07:10 Do I need to test my Website?1:10:29 Testing A B&O CVR1:12:40 How to get more people to engage with your e-commerce site?1:15:49 Offering Open Discount Without Annoying Customer1:16:32 Is There a Good Time of the Year to Test CRO Changes?Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show
Dec 22, 2023
1 hr 19 min
Telling Your Brand Story To Acquire More Customers - With Red Beard Creative
This week we are joined by Justin from Red Beard Creative. Justin is a Shopify and Brand expert expert working in the industry for the past 14 years!In this episode, Nick and Justin discuss brand identity, how to rest if your brand is resonating with your audience, ways to shift excess stock, coupons and discounts and the power of storytelling!Key takeaways:0:00 Introduction1:36 Introducing Justin3:04 Brand Identity3:53 The Brand Identity for Startups6:13 How To Test If Your Brand Is Resonating With Your Audience12:56 Other Ways to Shift Excess Stock18:43 Black Friday: More exclusive than ever20:11 The Dopamine Effect27:15 How Alia Is Helping Your Business30:04 Supermarket coupons and discounts32:48 Learning & Contributing to Alia 36:52 How to Get the Most Out of Google Analytics?39:32 The Story of AliaRed Beard Creative - www.redbeard-creative.comWant to find out more about Alia? They are offering an exclusive 1-month free trial for WWS listeners. To claim your free offer, go to alialearn.com/winningwithshopify and book a consultation.Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show
Dec 15, 2023
44 min
The Power Of Rewarding and Incentivising Website Visitors - With Tyler Farley
This week we are joined by the one and only, Tyler Farley from Better Than Belts.Tyler has a really interesting story, starting his business through Kick-starter, raising 64% of our goal in one day, and going from strength to strength ever since. Nick and Tyler discuss how to talk to your customers, how e-commerce companies are using learning videos, how to manage data effectively, how to scale your company & the value of rewarding and incentivising website visitors. If you are wanting to learn how you can convert more website visitors, this episode is for you!Key takeaways:0:00 Introduction1:42 Better Than Belts8:45 The Future of Hats10:14 How To Talk To Your Customers13:54 How e-commerce companies are using Learning Videos15:42 In the Elevator With Alia16:34 Try Your Best: An Alternative to Alia17:18 Google Metric ROI22:31 How to Manage Data effectively29:04 Shopify's Listening to the Majority30:40 How to Get More Feedback From Your Customers34:24 90% of VC Money Goes to Meta and Google38:32 How To Scale Your Company41:28 The Value of Alia for Website Marketing45:24 How To Reach Out To Better Than BeltsBetter Than Belts - https://betterthanbelts.comWant to find out more about Alia? They are offering an exclusive 1-month free trial for WWS listeners. To claim your free offer, go to alialearn.com/winningwithshopify and book a consultation.Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopify Support the show
Dec 8, 2023
43 min
Achieve a 33% Conversion Rate With a Learning Experience - Alialearn
A question we often get asked on the show is “how can I convert more website visitors?” So, this week is the start of a very exciting brand new series all about Conversion Rate Optimisation!  In this episode we are joined by Cory Gill, the Founder of a Conversion Rate Optimisation platform, Alia. Cory shares his knowledge and wisdom in CRO and how you can turn more website visitors into customers!Key takeaways:0:00 Introduction1:26 How good is your Conversion Rate?2:08 About Alialearn4:12 How to Integrate Learning Into Your Website7:47 What Kind of Incentives Should You Be Using14:18 The Importance Of Telling A Story17:20 How to Build a Learning Experience on Shopify19:11 How AI is Impacting Business30:17 Do e-commerce sites benefit from A/B testing?35:57 How to Customize Your Landing Pages for Inbound Traffic40:23 How to Start using Alia with your BusinessWant to find out more about Alia? They are offering an exclusive 1-month free trial for WWS listeners. To claim your free offer, go to alialearn.com/winningwithshopify and book a consultation.Reach out Cory here:https://twitter.com/corylgillhttps://www.linkedin.com/in/corylgill/Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show
Dec 1, 2023
39 min
The Art Of Content Creation To Engage Customers - With Michael Thomas (London Viewpoints)
In this episode we are joined by the incredibly knowledgeable, humble and all-round great guy, Michal Tomas, AKA London Viewpoints.Nick and Michal discuss How To Build a Campaign With a Brand, How To Work With Content Creators, Creating agreements with Content Creators/Influencers, The Art of Content Development, and much more!Key takeaways:0:00 Introduction1:24 Influencer Marketing With London Filmmaker, Michael Thomas4:15 Why a lot of content creators don’t like the term ‘influencer’7:08 What Do You Post On Instagram?9:22 The Importance of Personal Content11:23 How To Build a Campaign With a Brand13:57 How To Work With Content Creators17:26 Creating agreements with Content Creators & Influencers19:58 Content for an E-commerce Brand22:19 How to Find an Influencer to Work With25:30 Meeting Influencers/Content Creators before working with them33:06 When Things Go Wrong36:06 Content Creators: If the Campaign Goes Wrong, Just Move On41:43 The Art of Content DevelopmentLondon Viewpoints - https://www.instagram.com/londonviewpointsIf you're new to influencer marketing, well, you're not alone! It's a brand new industry and with newness comes opportunity. Brett Owens, Afluencer's Founder, is offering a 30-minute influencer strategy session on Zoom to chat about your product and the best influencers for you. This is an offer special to Winning With Shopify listeners. Book a call with Brett here: https://afluencer.com/wwsWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopifyTikTok: https://www.tiktok.com/@winningwithshopifySupport the show
Nov 28, 2023
44 min
Taking Down The Cosmetic Giants, One Skin-Friendly Product At a Time - With Conscious Skincare
Have you wanted to work with Influencers but afraid of the pit falls and challenges you may face working with them? How can you create long term relationships with influencers & content creators? Do they work? How can measure if it’s working?These are all questions that we cover in this week’s episode with our very special guest, Rebecca Martin, CEO at Conscious Skincare!Rebecca started a Conscious Skincare brand in 2010 and has gone from strength to strength ever since. She shares her insights, stories and how you can work with Influencers effectively within your business. Key takeaways:0:00 Introduction1:46 Influencer Marketing Webinar2:36 About Rebecca & Conscious Skincare7:07 Teeth Cleansing Made by a Single Person9:30 What Would You Wish You Had Said To Your Past Self?9:59 Self-Limiting Beliefs12:20 Feast and Famine in the Marketing Industry12:54 How seasonal are your products?15:31 Exploring Subscriptions and Refill Systems19:09 Working with Influencers26:20 The Real Problems With Working With Influencers28:23 When to Scale a Business?30:49 What's The Difference Between Influencers and Content Creators?34:40 How to Work Long Term With Influencers41:47 What Success Looks Like When Working With InfluencersConscious Skincare - https://conscious-skincare.comIf you're new to influencer marketing, well, you're not alone! It's a brand new industry and with newness comes opportunity. Brett Owens, Afluencer's Founder, is offering a 30-minute influencer strategy session on Zoom to chat about your product and the best influencers for you. This is an offer special to Winning With Shopify listeners. Book a call with Brett here: https://afluencer.com/wws/Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show
Nov 17, 2023
46 min
Want To Work With Influencers? Here’s How - With Tripping Millennial
This week we are talking to Content Creator and Influencer, Rachael Levine from Tripping Millennial.Rachael & Nick discuss how to start a business on Youtube, How To Work With Influencers, How long you should be working with Influencer’s for, how to get more out of working with content creators and much, much more!If you’re curious to know the do’s and don’t of working with Influencers, this one is for you!Key takeaways:0:00 Introduction1:46 Rachael on Tripping Millennial2:14 Tripping Millennial on Taking a Gap Year3:49 In the Elevator With Rich People5:44 How to Start a Business on YouTube?6:44 A Content Creator or an Influencer?8:46 How to Find The Right Balance Between Influencing and working11:14 How To Work With Influencers13:06 How Long Term Do You Want to Work With a Brand?14:38 How to Get More Out of Content Creators17:35 Celebrity Influencers on Paid Content19:10 Have You Worked With Influencers?25:15 The Do's and Don'ts of Working With Brands26:47 How To Get Your Money Back From a Brand29:28 TikTok: An Influencers Contract With A Brand33:07 How Do Brands Find Influencers?36:12 How To Reach Out To Brands40:07 How to Reach Out to a Brand on a Medium44:10 How to Reach Out to a Brand With Tripping MillennialTripping Millennial - www.trippingmillennial.comIf you're new to influencer marketing, well, you're not alone! It's a brand new industry and with newness comes opportunity. Brett Owens, Afluencer's Founder, is offering a 30-minute influencer strategy session on Zoom to chat about your product and the best influencers for you. This is an offer special to Winning With Shopify listeners. Book a call with Brett here: afluencer.com/wwsWebsite: winningwithshopify.comYouTube: @winningwithshopifyInstagram: @winning_with_shopifyTikTok: @winningwithshopifySupport the show
Nov 10, 2023
42 min
Influencer Marketing: Uncovering The Myths & The Truths - with Brett Owens
This week is the start of a brand new series all around Influencer & Affiliate Marketing! We are joined by the legend and Founder of Afluencer, Brett Owens.Brett is an expert in Influencer & Affiliate Marketing and has been working in the space for 10 years now. He and Nick discuss a variety of topics and unpick some of the myths, insights and truths around Influencer Marketing.If you’re looking to increase your brand awareness and website traffic during peak season and beyond, this episode is not to be missed!Key takeaways:0:00 Introduction2:24 How Afluencer was created4:54 The evolution of affiliate marketing8:16 How to choose and reach out to the right influencer13:10 How to adjust your strategy with influencers during peak season18:34 How to work influencer marketing into your channels24:47 The formula to working out the rate to pay Influencers28:01 How to avoid paid follower profiles33:28 How to avoid things going wrong with Influencer Marketing36:17 The expectation of Influencer MarketingIf you're new to influencer marketing, well, you're not alone! It's a brand new industry and with newness comes opportunity. Brett Owens, Afluencer's Founder, is offering a 30-minute influencer strategy session on Zoom to chat about your product and the best influencers for you. This is an offer special to Winning With Shopify listeners. Book a call with Brett here: afluencer.com/wwsWebsite: https://winningwithshopify.comYouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopifyTikTok: https://www.tiktok.com/@winningwithshopifySupport the show
Nov 3, 2023
46 min
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