041 - Playing to the Crowd and Other Social Media Mandates with Dr. Nancy Baym

Dr. Nancy Baym is a communication scholar, a Principal Researcher in MSR’s Cambridge, Massachusetts, lab, and something of a cyberculture maven. She’s spent nearly three decades studying how people use communication technologies in their everyday relationships and written several books on the subject. The big take away? Communication technologies may have changed drastically over the years, but human communication itself? Not so much. Today, Dr. Baym shares her insights on a host of topics ranging from the arduous maintenance requirements of social media, to the dialectic tension between connection and privacy, to the funhouse mirror nature of emerging technologies. She also talks about her new book, Playing to the Crowd: Musicians, Audiences and the Intimate Work of Connection, which explores how the internet transformed – for better and worse – the relationship between artists and their fans.

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