Robb Willer has the best twitter handle of any academic ever: @GhostFaceWiller. Yes, he's a Professor of Sociology and Psychology and Business at Stanford...but he also has an amazing twitter handle. All of these things matter. What's most important? That's not for me to say. I think that really the whole is greater than the sum of any of these parts. As the Germans say, it's the gestalt of Robb Willer that makes him especially cool. He's also done some incredibly cool studies. He darkens Obama's face to see if that makes white folk more anxious. He studies how testosterone affects people's tendency to react to potential perceived threats to their masculinity. And, most awesomely, he studies how the work of Jon Haidt can be applied to help groups be better at recruiting people from different tribes/cultures/cults/political parties/religions to their point of view. Of course, one of the big questions for the college-educated crowd is what is up with Trump's supporters. Part of that story is racism. But a big part of that story is also the Hillbilly Honor Culture that has been passed down for ages from the Scots-Irish. It's a culture that made sense in a herding context. It's not a culture that serves the needs of people in the Information Age. That's not a comfortable thing for humanity to talk about but that's the moment in history we've reached. It's time we became more reflective and each took a look at what we've picked up from our families and why. The science is all there. Now, it's time to put it all together. It's time for Mixed Mental Arts.