It's probably no surprise that Californians have no shame. In fact, as Jennifer Jacquet writes in her latest book, shame has been found to be a central part of the emotional lives of Indonesians but to play virtually no role in the lives of Californians. The question that Jacquet asks is whether the West should in very specific instances bring shame back, in particular when dealing with corporations. Jennifer Jacquet is an assistant professor at NYU. Her website is jenniferjacquet.com. You can follow her on twitter @jenniferjacquet. And, most importantly, you can find her book Is Shame Necessary?: New Uses for an Old Tool on Amazon. Guest Promo Product 1: http://www.amazon.com/Is-Shame-Necessary-Uses-Tool/dp/0307907570