] Thimblepress’ story[02:00] Two ways to start a business: Intentionally or falling in backwards.[03:00] Naming Thimblpress[05:30] Making the jump to wholesale & googling what wholesale means.[08:00] HIring and growing the Thimblpress team & promoting from within.[12:30] Using partnerships & collaborations to diversify revenue streams[13:00] Setting clear expectations in partnerships with contracts.[15:30] Collaborating with Hallmark[17:00] Negotiating & protecting yourself when big brands want to work with you.[18:30] Transitions, shifting in business & what she credits her success to.[23:00] Kristen’s advice on product development and how she gathers new ideas.[26:00] Thimblepress’ social media tips, planning tools & how far out they schedule their posts.[33:30] Creating sub-brands to reach different markets[39:00] Taking a break from trade shows this year.   KEY TAKE-AWAYS: “I think there's two ways you start a company. You literally fall into it from a hobby or you start with a purpose of wanting to start a company.” Kristen Ley   “Sometimes our line is very eclectic and just all over the place. Honestly, that's my personality. I used to get really down and out about it. I was like, "Man, I wish I had a more cohesive look to all my products, like Megan Bellannion." I feel like she has a great cohesive look. I sat there one day and I thought, "You know what though? This is totally my personality." I'm wacky, and crazy, and weird. I love lots of color. I love drawing. I love painting. I love trying new things. Truly, this line is my personality come to life. Because I never wanted to ask for help, but I've learned how to now.” - Kristen Ley   “We're very picky with all of our products and make sure they're the highest of quality standards.” - Kristen Ley   “I never want to stop learning and stop trying to make Thimblepress better. Because I think when you stop, you become complacent.” - Kristen Ley   Running a business can get very uncomfortable at times because you are making tough decisions that play into the longevity of the business, the sustainability of the business. If you’re not feeling a little uncomfortable in whatever you’re doing, then you’re doing something wrong. - Katie Hunt   “Your products need to solve a problem for your customer” -Katie Hunt   “Social media is intended to be social. It is a place to have conversations” -Katie Hunt   “You don’t need to do trade shows to have a successful wholesale line.” - Katie Hunt   “I’ve always done things how I wanted to do it.  March to the beat of my own drum and not let the industry decide for me.” -Kristen Ley   LINKS: Paper Camp Thimblpress ShopThimblepress for Target (the secret March release she alluded to!) Grum.co   MEET KRISTEN LEY: Kristen Ley is the sole owner and founder of Thimblepress®, a lifestyle brand that focuses on creating products and experiences that make you smile and want to celebrate life's moments, big and small. I created the company out of my garage in 2012 and since then have been going strong, growing my team, and continuing to develop products that I truly love. I create all the art for every single one of our products. Thimblepress now has a team of 15 full-time and part time team members, occupies 7000 square feet, has 2 brick and mortar retail locations, is sold in over 1500 retail stores and is continuing to work with other brands to create unique collaboration opportunities!   Website: thimblepress.com Facebook: @thimblepress Instagram: @thimblepress Pinterest: @thimblepress Twitter: @thimblepress   JOIN THE TSBC FAMILY: Interested in learning more about launching or refining a wholesale line or exhibiting at trade shows?  Join us for our next Paper Camp conference in Los Angeles. Get more details and register at www.tradeshowcamp.com/papercamp   ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode.