The Meeting Industry's Biggest Dirty Secret

On this Association Chat, host KiKi L'Italien interviews special guest Adrian Segar about what he has called the "Meeting Industry's Dirty Little Secret."  In Adrian's words, "We spend vast sums of money and consign umpteen person-hours to a meeting — and we have no idea whether it made any significant long-term difference to the people who attended it!" Adrian is an acknowledged innovator and speaker on participant-led event design, and facilitates two popular opening and closing plenaries. His latest book, The Power of Participation: Creating Conferences That Deliver Learning, Connection, Engagement, and Action—described by Paul Salinger, VP of Marketing, Oracle, as a book that “should be OPEN on every meeting planner’s and event marketer’s desk, and used every day”—is a compendium of participation techniques that meeting planners and presenters can use to significantly improve any meeting session. Original blog post link: About Association Chat Association Chat (est. 2009) is an online community and weekly chat that takes place on Tuesdays at 2pm ET on You can connect with the association community throughout the week on Twitter using the hashtag #assnchat or through the Facebook Group. KiKi L’Italien is the CEO and founder of Amplified Growth, a digital marketing consultancy specializing in influencer marketing, social media, and SEO. She also hosts the hugely popular Association Chat live-streamed vodcast, a weekly association-centric news and education outlet which has run since 2009. Website: Facebook Group: YouTube: iTunes: Google Play: Stitcher: Soundcloud: Watch Live:

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