What is productivity and how important is it? In this episode, Matt Plummer explains how productivity is the most important component of a sustainable life. Matt is the founder of Zarvana, a company that delivers digital performance enhancement programs to help individuals and employees maximize output in less time at a higher quality. A social entrepreneur with roots in strategy and management consulting for 6 years at the prestigious nonprofit consulting company Bridgespan, and an experienced manager passionate about human development, Matt is building a company that gives us back our most valuable resource: time.In this episode, Matt shares his personal experience and tells the story of Zarvana, leading to the development of a four-part model which combines Interactive Lessons, Daily Tracking, Peer groups, and One-on-One coaching. He also opens up about why he avoided Silicon Valley or New York City for his start-up, choosing a lesser-known town instead.