Cheryl Holland's firm, Abacus Planning Group, is based in Columbia, South Carolina. Working in a mid-sized city such as Columbia might prove tricky for other advisors, but her niche working with families who hold business and other close assets has set her apart. Coupled with her natural drive and a willingness to keep learning, Cheryl has build a firm that rests on the core tenets of learning, growth, empathy, and challenging work.

In this interview, Cheryl talks about how she built Abacus, why she invests so heavily in every one of her employees, and what she’s done to systematize just about every process in the office. She shares how technology has helped drive the growth of her firm, and why she’s put such a strong emphasis on teaching her team (and herself!) how to be keen listeners as well as talented financial advisors.

Get the full show notes and transcript for this episode at: www.kitces.com/35