Contoured, Highlighted And Bronzed: The Business Of Makeup

Okay haters, the makeup industry isn't frivolous.

It's worthy of our time. For one thing, Forbes values the makeup industry at $445 billion. It's also becoming more inclusive. Rihanna's Fenty beauty brand was praised upon its launch last year for including 40 foundation shades. Is there ever going to be a shade for everyone?

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