Winning with Grassroots & Leveraging Volunteers with Toby Marie Walker
54 minutes Posted Nov 23, 2016 at 6:20 pm.
Opening
Toby Marie Walker Introduction & Welcome
Where are you focusing your attention since Cruz ended his Presidential campaign?
The IRS Targeting of Conservative Orgs and Toby’s role in fighting back
How Toby got involved in politics & the wild ride she’s experienced over the last 9 years
What keeps you motivated in the face of so much pressure and ugliness?
What do you look for when deciding which candidates to support?
Toby’s biggest pet peeves with candidates she has supported in the past
Why accountability matters & How to stay true to your roots
What is the role of a candidate’s Kitchen Cabinet?
Who bears the blame for communication failures and how to avoid them
How should campaigns use recruit, retain and deploy volunteers?
Volunteers are as valuable as donors. How should we treat them?
Phone Bank War Stories: How Toby runs a volunteer call center
When is it ok to ditch the phone-bank script?
How to use prizes and incentives to motivate volunteers
Tips for being a rock-star phone-banker: Don’t miss!
Campaign Manager Tip: How to keep volunteers from lying to you!
How to be an effective ambassador as a phone-bank leader
Balancing Quality vs Quantity in Voter Contact
How to motivate your crew through strong leadership
“ABC = Always Be Campaigning
How to be the “Political Answers Guy” in your community
Keeping your credibility while working in politics
What advice would you give yourself if you could start over.
Where to connect with Toby online
Toby’s thoughts on My Campaign Coach Training
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Show notes
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