What Happened When a Startup Tried Affirmative Action Hiring

It's something that just about every technology company says it wants to address -- diversifying its workforce. So why is the industry so full of men, most of whom are white or Asian? Bloomberg Technology's Ellen Huet and Aki Ito follow Mitchell Lee, co-founder of a startup called Penny, as he tries to hire someone who doesn't look like your typical Silicon Valley programmer. The process raises some surprising challenges and poses plenty of uncomfortable questions.

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