323: Cultural Mastery: How to Lead and Sell in the 21st Century w/ Ricardo Gonzalez

You need to communicate and motivate your colleagues and customers. Culture is the invisible water in which we swim, but if you’re not aware of its currents, you can drown. Cultural mastery is a 21st-century skill that leaders and salespeople need to thrive. To discover the six steps to cultural mastery, listen to today’s episode of the Flip My Funnel podcast. We spoke with Ricardo Gonzalez, CEO of Bilingual America and author of The 6 Stages of Cultural Mastery.  

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