321: What You Can Learn from Non-Profits w/ Trent Ricker

For today’s episode of the Flip My Funnel podcast, we spoke with Trent Ricker, CEO and President of Pursuant Group. Trent and I talked about how to Flip the Funnel on nonprofit fundraising. While nonprofits have passion, they often lack expertise in modern best practices such as data-driven strategies, integrated fundraising, donor analytics, insights, and experience. Your experience creating and tracking buyer personas through your sales funnel could help a nonprofit get more small donations from individual donors (B2C) or big donations from large entities (B2B). Here’s what we’re unpacking today: Fun Fact: Fairways to Heaven Storytelling Lessons from Pixar What Pursuant Does The Two Types of Nonprofits Flipping the Funnel on Nonprofits Sangram’s Summary Trent’s Challenge

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