306: How to Understand Branding w/ David Brier

Welcome to another episode of the #FlipMyFunnel podcast. Today, we sit down with author and speaker David Brier. David is an expert on branding, and he wrote a best-selling book entitled Brand Intervention, which talks about 33 steps to transform the brand you have into the brand you need. As marketers, we all have these thoughts around branding, such as “Why is this brand trying that method? Is it working?” Or, “Why exactly is that brand better?” But most of us don't take the time to really understand it. David takes the time. Besides branding, we’re also going to jump into Alexa, because David’s one of the very few people who’s been putting a lot of content on Alexa. Gain access to David's FREE eBook “The Lucky Brand” endorsed by INC magazine here.     

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