232: 5 Skills Every ABMer Must Have w/ Brittney Overstreet

“Not all accounts are the same — often, they each need a personal, detailed approach.” It’s not every day you meet an account based marketer like Brittney Overstreet. She doesn’t compete with sales. Instead, she believes marketing’s role is to support sales while they pursue revenue growth. She gets it. She hopped on the #FlipMyFunnel podcast to share the 5 skills every ABMer must have. Brittney has an MBA from Howard Payne University, with a Bachelor’s in Digital & Photographic Imaging. She started out crushing creative production for The Greater New Braunfels Chamber of Commerce, before she took the leap into marketing in 2015. Currently, she leads ABM strategy at Signify Health as the Manager of Account Marketing. Don’t miss these 5 skills — plus, she shares her stellar techstack with us.

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