226: 3 ABM Truths and a Lie w/ Katie Bullard

“When we first decided to get serious about ABM, we were amazing at it.” “That’s the one lie I will tell you.” Everything else, was action-packed truth. For this episode, We listened in on Katie Bullard’s presentation at the #FlipMyFunnel Conference, and have the breakdown here. In 6 powerful minutes she threw out 3 fundamental truths every marketer needs to understand ( and she even gave an easy math formula to determine the ideal mix of ABM vs. Inbound strategy). Katie is the Chief Growth Officer at DiscoverOrg, where they’re delivering dynamic data that connects B2B sellers with their ideal buyers. Get ready for 3 truths and a lie (ABM style).

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