212: How to Be an Amazing Fractional CMO w/ Dave Knox

Fractional CMOs are new in marketing, and it makes sense. A perfect fulltime CMO may not be what the company needs right now, but a proven marketing expert that can solve real time issues? Every business needs that. Enter in Dave Knox. Dave had just finished his stint as CMO at Rockfish after turning it into one of the fastest growing agencies in the country. Simultaneously, Dave co-founded the Brandery, one of the top startup accelerators in the country. In his spare time, Dave combined both his marketing and entrepreneurial expertise and wrote an Award-winning bestseller entitled “Predicting The Turn.” Now, he’s working as a fractional CMO, helping a variety of companies fill the gaps in their marketing strategies. So trust me: There’s no one better to hear from about marketing and entrepreneurship than Dave Knox. He hopped on the #FlipMyFunnel podcast and gave us some phenomenal insight to his unique world of marketing and entrepreneurship.

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