187: Community Is the New Book Value Metric for Your Brand (Or Business) w/ Anand Thaker

Community is the new book value metric for your brand (or business). Anand Thaker joined me for this episode to dive deep into this idea. Besides being a great friend and personal mentor, Anand is the CEO of IntelliPhi. He founded intelliPhi, and built his own community, with the mission of helping growth executives make smarter go-to-market decisions. His mission can be summarized through this equation: Intelligent Systems + Big Data + Experienced Leaders = Insightful Decisions With that said, Anand said the first step is to determine your own mission. After you figure out a problem you want to solve, build a community around it. And here’s the good news: You can always gather people around a problem.

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