154: Making Yourself Essential w/ David Pyrzenski

My friend David Pyrzenski talks about the “Essentialism Scale.” In short, how ingrained into your organization is a product? How vital a role do the power users of that product play in your organization? Think about SalesForce. It’s fully ingrained in the companies that use it, and those “power users” are crucial players. They’re few and far between. They command a pretty penny. On the other side is Excel. It might be fully ingrained, but Excel users are a dime a dozen. So where does your product fall on the Essentialism Scale? Is your product a commodity, or is it ingrained? Are your power users pawns? Or just players?

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