How I Built This with Guy Raz
How I Built This with Guy Raz
Guy Raz | Wondery
Stonyfield Yogurt: Gary Hirshberg
59 minutes Posted Oct 1, 2017 at 9:01 pm.
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In 1983, two hippie farmers decided to sell homemade organic yogurt to help raise money for their educational farm in New Hampshire. As the enterprise grew into a business, it faced one near-death experience after another, but it never quite died. In fact it grew — into one of the most popular yogurt brands in the US. PLUS in our postscript "How You Built That," how Indiana Jones inspired Steve Humble to sell secret passageways for a living.
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