Continuing our series on How You Build a Business, today I get to talk to Sara Dunn about niching down. She’s been pretty public with her process, starting a YouTube channel to discuss her decision making. I loved chatting with her about this because it can be tough and scary to decide to limit your potential client pool, but I think Sara is doing it the right way. Show Notes<ul><li><a href="http://www.sara-dunn.com/">Sara Dunn</a></li><li><a href="https://twitter.com/sara11d">Sara on Twitter</a> | Instagram</li><li><a href="https://www.youtube.com/channel/UCruzw-u8Eb67VdK7-h68mVQ">Sara's YouTube Channel</a></li><li><a href="https://saradoesseo.com/">Sara Does SEO</a></li><li><a href="https://officehours.fm/podcast/134-2/">Sara on Office Hours</a></li><li><a href="https://howibuilt.it/episode-2-rebecca-gill-and-diy-seo-courses/">Rebeca Gil</a></li><li><a href="https://casabona.org/studiopress">StudioPress</a></li></ul><a href="https://patreon.com/howibuiltit">Check out our Patreon!</a>Sponsored by: <a href="https://buildpodcast.net/builder">Beaver Builder</a> | <a href="https://buildpodcast.net/jilt">Jilt</a> | <a href="http://liquidweb.evyy.net/c/367325/603512/4464">Liquid Web</a>

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How to Get a Trademark with Rian Kinney

This one's for all the busy solopreneurs who can't spend more time on their business. Each week, host Joe Casabona talks about how you can build a better business through smarter processes, time management, and effective content creation. He does this by bringing on expert guests, and sharing his own experience from 20+ as a solopreneur. With every episode, you'll get insights, great stories, and 1-3 actions you can take today to build a better business.