Episode #87: "You have to be found and then build trust". How effectively are you using digital marketing to maintain and improve enrollment? New famlies, especially millenial parents will use social media to solve their challenge and share moments with their family online. A strong Google presence is critically for improving enrollment numbers. "If you are under enrolled - you're leaving revenue on the table by not investing in digital marketing" How much revenue? $100,000, says Murray.
Have you considered the nuance of which keywords to use on your website to better appear in Google search results? Kris Murray of Child Care Marketing Solutions provides valuable concrete tips on how to improve your digital marketing and social media presence to improve enrollment which in turn allows you to dedicate more resources to paying Educators and creating high-quality child care environments. The landscape for how you need to market your center has completely shifted. We're so thankful to have Kris join us this week to help us navigate the wild world of the web!
Resources in this episode: