308: How to Make Creative Ideas Irresistible with Allen Gannett

Software founder and CEO Allen Gannett shares the critical components of successful ideas--and how to create more of them.   You'll Learn: The two fundamental human desires that come together in winning innovations Little things to tweak to make your offering a smashing success The four laws of the creative curve   About Allen: Allen Gannett is the founder and CEO of TrackMaven, a marketing analytics platform whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the “30 Under 30” lists for both Inc. and Forbes. He is a contributor for FastCompany.com and author of The Creative Curve, on how anyone can achieve moments of creative genius, from Currency, a division of Penguin Random House. He was also once a very pitiful runner-up on Wheel of Fortune.   View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep308

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