171: Brevity = Critical with Joe McCormack

Marketing executive Joe McCormack addressed declining attention spans with actionable ways to "be better; be brief."   You'll Learn: How being brief helps you focus How to trim down information to what is essential 3 common mistakes when it comes to being brief   About Joe: Joe McCormack is on a mission to help organizations master the art of the short story. An experienced marketing executive, successful entrepreneur and author, Joe is recognized for his work in narrative messaging and corporate storytelling. His book, Brief: Make a Bigger Impact by Saying Less (Wiley & Sons, 2014) tackles the timeliness of the “less is more” mandate. He founded and serves as managing director and president of The Sheffield Company, an award-winning boutique agency.

A passionate leader, he started The BRIEF Lab, a subsidiary of Sheffield, in 2013 after years dedicated to developing and delivering a unique curriculum on strategic narratives for U.S. Army Special Operations Command. He speaks at diverse industry and client forums on the topics of messaging, storytelling, change and leadership.   View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep171

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