Ben Relles

Today on the podcast, I’m continuing to dive deep into the world of digital content with the head of unscripted content at YouTube. Ben Relles figured out the power of the internet early on. In 2007, his digital short “I Got a Crush on Obama” became a huge breakout hit and started what would be a successful career combining comedy and YouTube. We talk about the inspiration for that video and how Ben came to climb the ranks - now working on big shows with Kevin Hart, Demi Lovato and Ellen. He just struck big with Katy Perry’s Worldwide Online Experiment which attracted fans from 190 countries(!) and is buying lots more content — so producers take note. Ben has only one regret, which may very well become yours too…

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