Making Competition Irrelevant | What is a “blue ocean” strategy?

Are you ready to move from downward pricing pressure to upward pricing possibility? Are you ready to start having customers seek you out rather than having to chase them down? Do you want to know the secret to making the competition irrelevant? Or how to transition from a red ocean of bloody competition to a blue ocean of uncontested market space? In this episode of the Tony Robbins Podcast, you will be hear from Renée Mauborgne – professor at INSEAD and co-director of the INSEAD Blue Ocean Strategy Institute, and author of the best-selling book, Blue Ocean Strategy, which has sold over 3.5 million copies across 5 continents and was recently updated and expanded in 2015 – as she discusses how any business can break away from the competition, build a strong brand, and get the world of social media to start talking.   This podcast is brought to you by Business Mastery.  Do you have the right mindset and skills to take your business to the next level?  Business Mastery is the only event in the world created by Tony Robbins to prepare you to master the mindset and skills you need in business to elevate your game. A one-of-a-kind immersive program, Business Mastery will allow you to understand the critical factors impacting your business, then refocus and realign with the strategy and psychology you need to compete and innovate in any economy. Remember, business success is 80% psychology and 20% mechanics. If you’re ready to learn and master the strategies to help you grow your business and stay competitive, then don’t hesitate. Apply for the next Business Mastery program now.  Learn more about our Business Mastery event at www.tonyrobbins.com   Copyright Robbins Research International

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