Minisode: 30 Proven Ways to Make Any Product More Valuable

A $10 Timex and a $10,000 Rolex do the same thing -- tell time. But there’s a vast difference in their perceived values. That’s what Donald Miller and his team are talking about in today’s minisode of the Building a Story Brand podcast. When you increase your product’s perceived value, you create more loyal customers and eliminate the need to slash prices. To help us, the wonderful team over at Harvard Business Review have organized 30 aspects of “value” into The Elements of Value Pyramid. It’s one of the most useful business tools we’ve seen in years. Listen today and start using this powerful resource to write stronger sales copy, launch a new product, or pass up the competition. http://buildingastorybrand.com