When someone asks you what you do, do you have a clear, concise "one-liner" to explain it? Or do you talk in circles and confuse the heck out of whatever poor soul asked you? In this “minisode” of the Building a Story Brand podcast, Donald Miller, J.J. Peterson and Nigel Green talk about the 3 aspects of writing a one-liner that will help others easily understand what you do. With this in hand, you’ll be able to unify your team, amplify your marketing, and grow your business much faster. http://buildingastorybrand.com
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