Jamie Aitchison is commercial and development director at creative agency Aurora Media Worldwide and the former sports editor of Channel 4, where he played a key role in the UK commercial broadcaster’s BAFTA-winning coverage of the 2012 London Paralympic Games.

In this episode, Jamie Download the podcast to hear Jamie discuss why risk-taking is so important when trying to make breakthrough TV, the new technology having the biggest impact on sports broadcasting, why he left Channel 4 in 2014 and which major sports industry trends he's following at the moment.