Learn about Periscope vs Facebook Live!
With the podcast episode, our YouTube video, and the show notes, you’ll learn the basics about live streaming video to get started with your animal rescue!
The Three Things You Will Learn
- Why live streaming video?
- What is Periscope and what is Facebook Live?
- Which should I use?
YouTube video https://youtu.be/Ac__KHZSyeM
Show Notes http://thisispawprint.com/52
Why live video?
Live streaming video is a great way to keep your audience engaged with your animal rescue organization. Nowadays, social media is at a saturation point. I know I am overwhelmed with animal rescue-related Facebook posts, Instagram photos, and Twitter tweets. Live video is a way to differentiate yourself and get your friends, followers, and newcomers to stay.
Sometimes live streaming goes viral, like in the example of Candace Payne, better known as “Chewbacca Mom.” What started out as a four-minute Facebook Live video of her shopping trip to Kohl’s soon became viewed and shared over 150 Million times!
https://www.facebook.com/candaceSpayne/videos/10209653193067040/
Here’s a Time Magazine article showing some of the great things that happened to Candace after the popularity of video.
http://time.com/money/4356563/chewbacca-mom-facebook-gifts-disney-college/
What is Periscope and what is Facebook Live?
Periscope is a standalone application for live streaming video. It is owned by Twitter, although you don’t need to use Twitter to gain access to Periscope. They are separate apps.
Facebook Live is a function of Facebook. It is not a separate application. So if you use Facebook on your Apple or Android phone, you have Facebook Live.
Both are very easy to use. Turn on the app or function, add a title to your video, click to record, and you are live!
On both Periscope and Facebook Live, viewers can show appreciation by sending hearts. It’s easy on Periscope since you just tap the screen and a heart appears. On Facebook Live, if you “like” a video a heart will appear, which is almost as easy as Periscope, but it feels more enjoyable on Periscope.
Both Periscope and Facebook allow viewers to comment. Only Facebook allows you to type a comment back, although I found that to be difficult if I was talking on the video.
Which should I use: Periscope or Facebook Live?
Both! If your goal is to broadcast your animal rescue message to as many people as possible, and since both Periscope and Facebook Live don’t require additional equipment or practice, I think it would make sense to keep using both. If time is limited, I would decide on one and stick with that. Here’s a quick thought on why you might want to use Periscope or Facebook Live.
Periscope + and -
- A great way to welcome a new audience since Periscope videos can potentially be seen by anyone.
- Screen tapping to send hearts and commenting is a more enjoyable experience on Periscope.
- You can Periscope several times a day and that’s fine. If you did the same with Facebook Live, your friends or followers might get a little tired from the large number of your videos.
- Periscope’s audience is much smaller than Facebook’s, tens of millions vs Facebook’s billions, but more active.
Facebook Live + and -
- Facebook Live doesn’t require a separate app, it’s built into Facebook. Very helpful.
- A great way to engage your friends and followers in a way that’s different from most posts.
- If your video ever goes viral, the Facebook universe offers a massive audience of billions.
- Facebook Live videos show up near the top of your profile page under the Videos section.
For both Periscope and Facebook Live, videos are permanent. Periscope’s videos used to disappear after 24 hours, but that is no longer the case.
If you want the two free dog-training resources from Irith Bloom, positive reinforcement dog trainer, go to http://thisispawprint.com/ask. Irith can be found at http://www.thesophisticateddog.com/
All of Pawprint's music is composed by Luke Gartner-Brereton. Luke is a musician based in Australia, and he composes a wide variety of songs and musical loops http://vanillagroovestudios.com http://soundcloud.com/luke-gartnerbrereton
If you want to learn more about Nancy and Harold, go to our About Us page at http://thisispawprint.com/about or listen to our introductory podcast episode, "Fifty Puppies and a Podcast." http://thisispawprint.com/000
Pawprint (or Paw Print) is a weekly podcast dedicated to animal rescue, adoption, and the heroes who make it happen. Volunteer, walk, adopt, or foster a dog, cat, rabbit, or other wonderful pet through your local shelter, humane society, SPCA, pound, and animal control. Stop abuse, and help increase animal protection, welfare, and rights. http://thisispawprint.com http://animalrescuepodcast.com