– Nathan introduces Scott to the show 02:38 – Scott wrote a book because it was on his bucket list 03:00 – Scott’s publisher is Advantage Media 03:46 – The book is now available on Amazon and Apple 04:06 – It has sold around a couple of hundreds of copies 04:20 – Scott worked on his book for 10 solid months 05:05 – MSIGHTS provides data management and performance reporting services for large marketing departments 05:21 – MSIGHTS’ primary model is a SaaS model and they charge based on the data they integrate 05:38 – “We giveaway licenses for free in our platform” 05:58 – Scott wants as many enterprise companies as possible to use their reporting for decision making 06:18 – MSIGHTS charges based on the volume that they’re integrating onto the system (in bulk) 07:00 – MSIGHTS’ professional service is a recurring service 07:40 – Scott shares why the SaaS model is different from a professional service, even if both services are recurring 08:24 – ACV is $250K per client 08:47 – MSIGHTS has 35 people 09:20 – Scott shares how the data they receive needs to be analyzed 10:15 – MSIGHTS integrated the data and added the translation key, but it took the founders more than an hour to decide if they would take it 11:03 – Scott self-funded the company 11:33 – MSIGHTS was officially launched in 2003 12:00 – First year revenue is around $150K 12:10 – 2013 revenue 12:31 – 2016 revenue was $3.21M 13:04 – Churn is less than 5% annually 13:30 – Some of their clients have been with MSIGHTS for five years plus 13:50 – MSIGHTS is still bootstrapped 14:15 – Blended gross margins is a low 85%, platform side is 80% plus and 70% on professional service 15:05 – Last month total revenue is around $264K 15:30 – CAC 15:54 – Payback period is around a month 17:53 – The Famous Five   3 Key Points: If you want something and it’s within your reach, GO for it! Having a great product could mean you’re bootstrapped for years, even a decade. Professional services can be a recurring service.   Resources Mentioned: Simplero – The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost. The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences GetLatka Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives