Show notes
Reham Fagiri and Kalam Dennis are the founders of AptDeco, where you can buy and sell used furniture. They were in the YC Winter 2014 batch and you can find them at AptDeco.com.The YC podcast is hosted by Craig Cannon.***Topics0:21 - What is AptDeco?1:06 - Why did Reham and Kalam start it?2:51 - Were they considering other ideas?5:06 - How did they prepare to start AptDeco after business school/the corporate world?6:21 - Getting over the fear of starting9:21 - Communicating that they're starting something to friends and family14:21 - Starting a startup after business school17:21 - Helpful learnings from a more traditional business education27:21 - Early models of AptDeco vs today31:51 - AptDeco's customers34:06 - Brands and customer acquisition38:46 - Learning how to do delivery42:06 - Deciding not to warehouse furniture43:51 - Ideas that didn't work and some that worked on the second attempt48:21 - Analytics50:51 - Being a NYC company in YC52:11 - How to make the most of YC
