<p>How do you get playful with your SaaS business? How do you create and promote a remarkable, strong brand? Today we get together with Laura Roeder, the founder of Edgar — famous social media automation software which rotates your most important content. Laura shares her founder journey, the structure of their team, some content marketing secrets, and her formula for success (even though she says there is none).</p>
<h2>Show Notes</h2>
<ul>
<li><a href="https://meetedgar.com/">Meet Edgar</a> — Laura's SaaS product for social media automation</li>
<li><a href="http://www.tomvanburen.com/">Tom VanBuren</a> — the writer who created Edgar's awesome language</li>
<li><a href="https://meetedgar.com/podcast/">Special page with a free webinar from Laura for our listeners</a></li>
<li>Follow Laura Roeder on Twitter: <a href="https://twitter.com/lkr">@lkr</a></li>
</ul>

Episode 20: Mastering Creative Direction with Liam Sarsfield

Join us for exciting conversations about UI/UX design, SaaS products, marketing, and so much more. My awesome guests are industry experts who share actionable knowledge — so that you can apply it in your business today.