A few months ago we had John Graham, the president and CEO of the American Society of Association Executives (ASAE), in the studio and today we sat down with his Chief Marketing Officer, Robb Lee, to hear a different side of the story. ASAE is the association's association and, as Robb Lee succinctly puts it, works to "represent the right of everyone to represent what's important to them." Today's conversation is a compelling listen on the importance of story-telling, weeding out the bad ideas to focus on the good, and how even a great idea may come at the wrong time and miss the point. To learn more from one of the main experts in association communications, settle in and turn up Through the Noise.

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