The Police Podcast Point To PonderWalt Disney was a master motivator for his employees and a greater visionary for everyone. One of my favorite Disney quote's is, 
"You don't just build it for yourself. You find out what the  people want and you build it for them."
 
The application of this for a police social media program is simple. Find out what your audience wants and then give it to them.

The Police Podcast Point To Ponder 2

The Police Podcast brings together police officers, the agencies they represent and the communities they serve. We discuss current events, social media, best practices when dealing with the police and the lives our officers live. When we aren't talking with officers, we talk to business leaders in industries that can have positive impacts on helping agencies and officers do better jobs. Experts from communications, finance, equipment and training bring their real world knowledge to help inform and educate our nation's protectors.