This keynote I did recently in Nashville at PRSM2018 focusing on retail, restaurants and facilities I think made a massive impact on the audience that was there. I talked about watching social media take its turn from being just "a thing that college kids used" and turning into something so big it had to be regulated by the government, and gave some tactical tips on why & how to produce content within these industries, and close it out with a fire Q&A session.