The Entrepreneur Show: As a trainer or coach, you see and hear all types of messages about what “you should do” and “how you should act”.  You are not an actor…. you are just you.  So, be the best YOU possible.  In this very raw and honest video training, I’m joined by my good friend Erik Rokeach. We dive deep into the topic of being authentic (knowing who you are, and what you want to represent) so you attract the best possible clients to your business.  What you will learn: •    The truth why most fitness trainers and coaching professionals are frustrated with their business and how you can avoid those feelings •    Why being authentic is the new “social currency” for your business. •    How to use a simple and 100% accurate “INTERNAL BULLSHIT DETECTOR” to learn if you are being honest and authentic WITH YOURSELF. The Training and Coaching Lifestyle Podcast hosted by John Spencer Ellis. Topics include business, marketing, branding, PR, publicity, SEO, social media, lifestyle design, wealth creation, program design, education, certification and success for fitness, coaching, wellness, nutrition, personal training and personal development experts. Learn how to work less, earn more, and have more fun while you help your clients reach their goals.  Guests include: Jesse Elder, Chris Brown, Erik Rokeach, Funk Roberts, Lorenzo Lamas, Steve Krebs, Peter Scott IV, Scott Colby, Matt Trainer, Pat Rigsby, Dax Moy, Chad Howse, Mike Gillette, John Lee Dumas, Nick Tumminello, Topher Morrison, Ryan Lee, Paul Mort, Marc Lebert, Doug Balzarini, Brian Devlin, Alwyn Cosgrove, AJ Roberts, Corey Beasley, Debbie Allen, Kelli Calabrese, Anthony Carey, Jairek Robbins, Shawn Phillips, Thom Zwawa, Greg Justice, Zach Even-Esh, Mike Mahler, Jennie Cwikla and more.   erik rokeach, fitness business, fitness marketing, martial arts business, martial arts marketing, health coach business, health coaching, wellness coaching, nutrition coach, fitness professional, personal training, nutrition business, lifestyle business, digital nomad, location independent, traveling entrepreneur, fitness business marketing