<p>Jim Dowling, Managing Director of HSE Cake, is the featured interview on this week's edition of SB Weekly. HSE Cake is a brand engagement and entertainment agency based in London that works with a number of high-profile sports sponsors including Barclays, EE and Coca-Cola. It was created last year when Havas Sports &amp; Entertainment and Cake - sister agencies within the Havas group - joined forces to work as one combined unit.</p>
<p id="yui_3_17_2_1_1458060596674_388">Listen to this week's episode to hear Jim discuss bringing best practice from music and entertainment into sport; how analytics are helping sponsors make better investment decision; why labeling people as 'creative' can be dangerous; his most memorable brand campaigns, including Pokémon and EE; keeping on top of the rapidly-changing social and digital media landscape; and the continuing shift of sponsors and advertisers into content-creators.</p>

Graham Fry

SB Weekly is a must listen podcast for anyone working in the sports industry or with a keen interest in the business of sport and those who work in it. 

Each episode features an interview with a senior sports executive where Matt Cutler gets to know them, what makes them tick, and the reasons for their career successes to date, a little bit better.