Nir’s Note: In this guest post, Ryan Hoover takes a look at how new behaviors are shaping tech opportunities. Ryan blogs at ryanhoover.me and you can follow him on Twitter at rrhoover.Startups that build a product attached to nascent behaviors have an opportunity to form habits before anyone else. First mover advantage matters. Once a habit is formed, it’s difficult to change and often provides a sustained competitive advantage.You can read the Nir and Far blog post on: Today's Behaviors, Tomorrow's Startups https://www.nirandfar.com/2013/06/todays-behaviors-tomorrows-startups.htmlNir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/--- Support this podcast: https://podcasters.spotify.com/pod/show/nirandfar/support