Value-Based Insurance Design is a model enacted by several states and localities to improve the health of their populations, while at the same time lowering costs. The practice is predicated on the notion that consumers’ out-of-pocket medical expenses should be based on the value of the service they receive, rather than the price.

Joining New Start New Jersey for a discussion of how Value-Based Insurance Design could help our state is Dr. Mark Fendrick, the Founder and Director of the Center for Value-Based Insurance Design at the University of Michigan, where he also serves as a professor.

For more from Mark on Value-Based Insurance Design, please visit www.vbidcenter.org and @UM_VBID on Twitter.