] Today’s Topic: Why You Shouldn't Copy Billion Dollar Companies

] A lot of the things big companies do, don’t make sense. [00:55] Companies like Slack have the high valuation. [01:13] They ran a commercial, but the commercial didn’t completely explain what Slack actually is. [01:50] If you are in marketing, you have to have good messaging and a good story. [02:15] Your product is not a consumer-based product and is probably more complex. [02:45] Eric watches The Man in the High Castle and he recommends it. [03:00] However, the recent marketing campaign for this show involved covering the inside of subway cars with full Swastikas. It was a confusing ad campaign. [03:30] If you don’t know the show, this campaign was probably jarring. [03:50] You have to be smart with your branding and think of long-term repercussions. [04:43] You want to answer objections. [05:00] That’s all for today! [05:02] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.