– Today’s topic: How to Make Google Analytics More Actionable

– Check your conversion rates; you can continually improve your rates 00:52 – Look at your traffic tests from a week-to-week perspective 01:07 – See what causes the drops in traffic; check for what you did or didn’t do 01:15 – Make sure to annotate the big changes you’re making on Google Analytics so you can track over time 01:34 – You can set up custom reports in Google Analytics 01:40 – Google Analytics has a studio from where you can draw templates to use for customer importing 01:48 – Avinash Kaushik is a Google evangelist who shares his reports 02:07 – Google has experiments that allow you to run A/B tests 02:24 – If you’re running a campaign, you can check how your campaign is doing from the UDM parameters 02:43 – Cross-reference your Google Analytics conversion with your backend conversion 03:03 – Hook-in your Google Analytics to your search console and Google AdWords

– Marketing School is giving away 90-day FREE trial to Crazy Egg, which is a visual analytics tool 03:41 – Go to SingleGrain.com/giveaway to get your FREE copy 03:45 – That’s it for today’s episode! 3 Key Points: Look at your conversion rates because your rate is what you can continuously improve upon. Set-up custom reports with Google Analytics that cater to just what you need. Don’t forget to hook your Google Analytics to your Google AdWords and search console. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.