– Today’s topic: How to Outrank Your Competition When You Have Less Links

– Links have a lot of impact in Google ranking 00:50 – The “Hummingbird Update” had the biggest impact on search engine listings 01:02 – Hummingbird looks at everything in a topical sense 01:27 – The new update looks at topics and themes 01:29 – “Websites with the strongest themes tend to rank the best” 01:49 – The new algorithm looks for depth and detail 02:25 – Look at these blogs to learn more about Hummingbird: GetRichSlowly, MyMoneyBlog, PennyHoarder, and MagnifiedMoney

– GetRichSlowly is the oldest website among the 4, but PennyHoarder gets more traffic because of their thorough content 02:57 – More links does NOT mean a better website 03:32 – Hummingbird looks at the overall relevancy of a post, not just keywords like before 03:45 – Use tools like MarketMuse to tell you how topically relevant you are for phrases in that space 05:04 – UberSuggest will give you suggestions of what to incorporate into your content 05:17 – Don’t forget about The Skyscraper Technique! 05:58 – Linking out too much can make your website look like a directory 06:15 – Neil shares what his team did for his website to get another 10% in traffic 07:28 – Remove default URL date structures 08:16 – That’s it for today’s episode! 3 Key Points: Google’s Hummingbird update looks at the whole meaning of sentences as opposed to keywords. Having more links does NOT guarantee you a top spot – RELEVANCY is key. Use tools to help you plan and strategize your content for overall relevance. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.