As humans we overvalue losing something and undervalue gaining it. This is called Loss Aversion, and is a well studied psychological effect.
How do games incorporate Loss Aversion? How does it affect us as players, and how can game designers use it to create a more emotional and engaging experience?  When can Loss Aversion hurt a game rather than help it?
Duration: 


As humans we overvalue losing something and undervalue gaining it. This is called Loss Aversion, and is a well studied psychological effect.
How do games incorporate Loss Aversion? How does it affect us as players, and how can game designers use it to create a more emotional and engaging experience?  When can Loss Aversion hurt a game rather than help it?
Duration: 58:22

GameTek Classic 59 - Man vs Machine

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