Nicky Senyard is the Founder and CEO of Fintel Connect, a leading performance marketing technology company dedicated to driving growth and innovation in the financial services industry. She has long been an influencer and leader within the affiliate space, contributing to the growth and advancement of Fintel Connect's clients and partners. With over 20 years of experience in performance marketing, Nicky has been a pioneer and entrepreneur, having built and sold the first SaaS marketing tech company in 2016. Her journey began in public relations and marketing and has since evolved, encompassing a comprehensive, multi-channel marketing approach, including social media and influencer marketing.
In this episode…In today's fast-paced digital world, performance marketing has become an essential tool for fintech and banking companies looking to grow and stay ahead of the competition. By leveraging data-driven strategies and innovative technologies, performance marketing experts can help companies optimize their marketing efforts and drive meaningful results that directly impact their bottom line.
Serial entrepreneur Nicky Senyard says that partnering with a performance marketing technology company dedicated to driving growth and innovation in the financial services industry can bring immense value to your business. These experts understand the unique challenges and opportunities facing fintech and banking companies. They can help you develop a tailored marketing strategy that aligns with your business goals and objectives. With their expertise, you can tap into new markets, improve customer acquisition and retention, and achieve sustainable growth over time.
In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Nicky Senyard, Founder and CEO of Fintel Connect, about performance marketing for fintech and banking. Nicky discusses Fintel Connect’s offerings, business growth and fundraising strategies, challenges with affiliate marketing, techniques for constructing good offers as a financial institution, and structuring a business for growth.