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<a title="Episode 055:br /The One Where Dan Sullivan Talks with Dean about Cheese and Whiskers" href="https://s3.amazonaws.com/ilovemarketing/I+Love+Marketing+055.mp3" target="_blank" rel="bookmark">Play Audio</a>
Dean explains his cheese and whiskers theory and what the idea has done for him How to remove any possible risk for your prospect How to create offers that are effortless to accept PLUS: How to do a “Cheese Audit” on your marketing materials MP3 | Transcript

The One About Why People Wont Buy - I Love Marketing With Joe Polish And Dean Jackson - Episode #56

I Love Marketing is an ever expanding world-wide community of people that love marketing and want to keep innovating and learning.  This podcast is for Entrepreneurs, small business owners or even start-ups that want inspiration and ACTIONABLE marketing strategies about direct mail ideas, lead generation, lead conversion, getting referrals, email marketing and more.  Joe and Dean also discuss psychology, books, people and productivity.