When James Wright's review of Patti Labelle's Sweet Potato Pie went viral, it sent the pies flying off the shelves at Walmart. It was a PR gift wrapped in gold and bedazzled in diamonds. Instead of riding that wave, Patti threw it away by saying that the pies were selling out before the video. On this episode, I talk about that crucial mistake, the nature of viral videos and if they can be deliberately created. I also discuss the power of social influence and how to leverage a "viral moment" if it happens to you or your business.