Tamara Mellon is an entrepreneur, author, founder, and designer, best known for co-founding Jimmy Choo and founding her own brand, Tamara Mellon. At Jimmy Choo, she built one of the most recognizable luxury brands in the world—transforming what she saw as a gap in the accessories market into a multi-million dollar opportunity and cultural phenomenon. Since leaving the iconic brand, Tamara has written a memoir, In My Shoes, and launched a new business.Today, she runs her luxury shoe brand in a decidedly untraditional way, selling directly to consumers and skipping the fancy department stores. Today she’s talking to Sophia about brand-building, bankruptcy, starting over, and of course, that unforgettable Sex and the City moment that made Jimmy Choo a household name.