Some organizations suffer from failure to see things as the donors themselves see it, notes Nick Ellinger on this week's session. Nick, vice president of marketing strategy for DonorVoice, joins in to talk about how to create a connection between development and communications, and why communications in nonprofits is often one-sided. He explains how you can get real, substantive feedback from donors—and then how to actually use it. Where can you improve in your messaging so donors feel a personal connection? He shares some key advice, such as be careful what you ask as well as how you ask.