<p>At its best, marketing automation exists with the goal of growing your database and keeping your audience engaged. This software is designed to help you prioritize and execute your marketing tasks in a more streamlined and efficient way. Many organizations are starting to welcome email autoresponders and marketing automation systems to deliver highly-targeted, personalized messages. This week, Joe Moran, Chief Creative Officer at True Colors Fund joined Driving Participation to discuss the tricks and tools to start an automated marketing campaign.</p>

DP 110: Increasing Your Impact with Modular Content

Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations have so much in common when it comes to attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what’s working to get people to show up, stick around and give back.